Wednesday 16 April 2014
Monday 7 April 2014
Evaluation Question 5: How Did You Attract/Address Your Audience?
http://www.thinglink.com/scene/509722846872731648
My main target audience was young 18-24 year old students that were lower down on the JICNAR scale. I have tried to address this audience by creating a vibrant, contemporary magazine with various attractions to young people, including competitions for free tickets and more modern fonts as well as a majority of young, exciting artists that many young people listen to.
My main target audience was young 18-24 year old students that were lower down on the JICNAR scale. I have tried to address this audience by creating a vibrant, contemporary magazine with various attractions to young people, including competitions for free tickets and more modern fonts as well as a majority of young, exciting artists that many young people listen to.
Evaluation Question 4: Who Would be the Audience for Your Product?
The socio-economic
mix of my magazine’s core reader is a mixture of groups ABC1 and Group E on the
JICNAR scale because the parents/guardians of the teenagers who will want the
magazine are likely to be near the top of the scale whilst the actual young people
themselves are likely to be students/unemployed so will be closer to the
bottom. The JICNAR scale is used to demonstrate the demographics of people in
terms of their socio-economic situation.
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| The JICNAR Scale |
My primary audience for my magazine is young people who are either in their late teenage years or their early twenties; this may also expand slightly to include people in their mid-teens and late twenties. My secondary audience is these people’s friends and family members such as parents/guardians or siblings.
The age range of my core reader is roughly between the ages of 15 years old and 25 years old. However some of my secondary audience may be older or possibly even slightly younger.
The magazine is likely to appeal to more males seeing as hip-hop and rap music are normally more popular with males due to the fact that most rap/hip-hop artists are males themselves, however the magazine will also aim to appeal to females because double-page spread is based around a lead female artist.
The core reader of my magazine would hopefully be young people
with a strong interest in mainstream rap/hip-hop music and/or electronic music.
They like mainstream rap artists such as Eminem, Jay-Z and Kanye West, however
some readers may prefer electronic artists such as Skrillex and Disclosure.
Wednesday 2 April 2014
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